Cash Converters franchise support and the people behind it
Buying into a franchise is not just about opening a store. It is about knowing that experienced people are there to support you long after the launch. At Cash Converters Southern Africa, franchisees are not set up and left to fend for themselves. With more than 30 years of experience in this franchise model, Cash Converters franchise support is built around long-term partnerships that guide franchisees through every stage of their journey. To understand what that support really looks like, it helps to hear directly from the people who provide it.
Operational support that keeps stores running smoothly
Kobie Koekemoer, National Operations Manager, leads the team that works closest to franchisees day to day. He describes Operations as “the backbone of the franchise network”, focused on ensuring every store operates consistently, compliantly and profitably. When a store is under pressure, support is practical and hands-on. “Our goal is not just to fix problems but to build sustainable habits that lead to long-term success,” says Koekemoer. This experience-led approach is a key pillar of Cash Converters' franchise support.
Marketing that drives trust, visibility and growth
Nicole Thomson, Chief Marketing Officer, oversees marketing that supports both the national brand and individual stores. “Marketing ensures consistent messaging across all channels, while Sales leverages this to attract franchise prospects and drive store-level growth,” she explains. Franchisees benefit from national campaigns, local marketing guidance and ready-to-use brand tools that help them stay relevant and visible in their communities.
Jewellery expertise that adds real value at store level
The Jewellery Processing Centre gives franchisees access to specialist skills that would be difficult to manage in-store. Annemarie Genis, JPC General Manager, explains how refurbished and certified jewellery builds confidence with customers. “When the item goes back to the store it can with confidence be presented on our retail floor to prospective customers,” says Genis. This support helps franchisees offer high-quality fine jewellery that drives trust and higher-value sales.
Financial guidance that helps franchisees understand their numbers
Engela Van Loggerenberg, Director of Finance, focuses on giving franchisees clarity and early insight into their performance. “We assist in picking up trends early on so that we can mitigate the risks and find solutions,” she says. From compliance and reporting to cashflow planning, the Finance team helps franchisees make informed decisions throughout the life of their business.
Personal Finance support that strengthens the network
Cheryl Mahes, Financial Manager at Cash Converters Personal Finance, supports the moneylending side of the franchise with a strong focus on accuracy and stability. She highlights the importance of disciplined reporting and strong controls. “If we build people, we can do anything together,” says Mahes, reflecting a long-term view that supports sustainable growth across the network.
People-focused support from Head Office
A strong franchise network starts with a strong Head Office team. Thabile Sambo, HR and Payroll Manager, explains that “a healthy, engaged Head Office team significantly enhances the level of support we provide to franchisees.” Consistent policies, compliance and employee wellbeing help ensure franchisees receive reliable, professional support when they need it.
Technology that supports stores today and into the future
Mark Bilbrough, IT Director, ensures that the systems behind the business are reliable and future-ready. “It’s about consistency and vigilance, so the technology works reliably and evolves with the business,” he says. From point-of-sale systems to online platforms and behind-the-scenes improvements, IT plays a vital role in keeping stores trading smoothly and confidently. Together, this reinforces Cash Converters franchise support as practical, responsive and built for long-term success.