Popular franchise to buy: Celebrating 100 stores through the eyes of Jeff Pinker

A journey built on loyalty and passion

Reaching 100 stores is a defining moment for Cash Converters, and few people understand that journey better than Jeff Pinker, long-standing general manager of Cash Converters Fourways. With a retail career that began straight after school, Jeff made a pivotal decision at 50 to sell his bottle store and work for someone else. “Little did I know 14 years later I am still here,” he says. “Showing loyalty from my side and being respected to run someone else’s firm.”

For Jeff, staying power comes down to feeling valued. “Staying so long boils down to being wanted, respected and having a great team to work with,” he explains. It is this combination that continues to make Cash Converters a popular franchise to buy for those seeking both structure and opportunity.